Common Mistakes Made by Small Businesses When Evaluating Their Technology Needs

What Small Business Owners Are Missing Out On By Not Having a Website

Small business owners seeking to make their business more profitable or stable need not overlook the benefits of creating a website. Websites for small businesses offer amazing new opportunities that are otherwise unavailable. We have put together a list of what you are missing out on my not having a website for your small business.

Gaining credibility on a larger scale – Small business owners may have established their credibility with their regular customers or within a radius of a few miles. If they wish to build more credibility and share their expertise with more people than ever before, establishing a website where they can provide this information through articles, blogs, and videos is a great way to do this.

Molding Identity – Maintaining a website is a great way for a business to effectively mold how they would like to be perceived by patrons and others in the industry. It allows a company to have more control over the information that is provided on them and to have a better look into what people are saying about them.

Housing their own community – Unless they’re a coffee shop, providing a place where customers can get together and offer advice and share ideas can be pretty tough to accomplish. Having a website for a business can provide a place for patrons to do this easily by offering chat space, instant messengers, and comment room for company blogs and articles. This proves to be important because it gets people discussing a company’s products and services.

Generating more leads – It can be difficult to generate leads as it is, but the web can make it a lot easier. When a business establishes a website, they then establish an incredibly effective way to build leads. There are some great ways to do this: developing a social media following, gaining blog followers, providing forms on the website to collect submitted information, and building successful email marketing campaigns.

Establishing more professional contacts – Networking with others in the industry is crucial to a company’s success. The ability to share information and ideas with other professionals and build a relationship with them is key to building a successful company. When a company has a website they are able to create more contacts quickly and easily by letting everyone know who they are.

Interaction with more customers – A company positively interacting with their customer is imperative to maintaining and gaining loyal patrons. Customers have the right and a want to feel connected on a personal level to the company they are spending their money with. Having a website where they can interact with a company easily and directly communicate with them lays the ground work for a great business. Tying social media accounts in with a website is suggested if a company wants to optimize their relationship with their customers. Social media sites like Facebook, Twitter, and LinkedIn have provided superb platforms for companies to take advantage of.

Top Reasons Why You Need Small Business Coaching Today

If you have been employed for more than two decades and you want to give employment a break, then setting up a small business can be a good alternative. Sounds good, right? Now if you are decided to give this a try check out the reasons why you need why you need small business coaching as soon as possible.

Provides Business Perspective

This is important especially if you have stayed for years working for the boss. You need someone to provide you with all the basic things that you need about running a business. This includes the books that you need to read for inspiration, as well as online materials that you need to check out to have a feel on how is it to start and manage a business. This is something that you need to prepare yourself for responsibilities that you need to do in the next few days.

Outlines Expectations In Managing A Business

Similar to getting the job description when you were working, your small business coach will be there to outline all expectations that you need to take note of as you start your business. This may include some personal responsibilities that you need to attend to, like looking after your schedule on a daily basis. Managing your time and activities may be part of something that you need to adjust as soon as you dedicate yourself in starting this business.

Aside from that, you may also be asked to learn other skills to help you operate the business by yourself in the first few weeks. An example of this is how to talk to suppliers and negotiate deals if you are going to purchase raw materials for your products. Another is learning internet and basic knowledge in using social media to promote your business online.

Leads You To Organize Your Daily Tasks

Part of small business coaching is to help you see the importance of organizing your stuff. This means that you need to prioritize the tasks that you need to accomplish everyday, and this is where he will step in to go over your checklist of activities. This prevents you from working on something that will not help you achieve your business goals and leads you to go back and focus on tasks that help deliver results.

Overseas Your Progress In Managing The Business

As you start setting up your small business, you may find yourself stuck in doing almost everything, that is if you do not have your own staff yet. This situation may lead you to miss something that needs to get done or track important tasks. Your small business coach will be there to take the role of a mentor as he will evaluate your initial progress as an entrepreneur and provide opportunities for you to do things more efficiently.

In the end, taking advantage of small business coaching is great to help you see how you should treat your newest venture after working as an employee. So if you are really motivated to start doing this soon, then it is best to look for someone who can do these things for you as soon as possible.

The Benefits of Social Media for Small Businesses

Social media marketing (SMM) and networking is a new wave of socializing, keeping up with friends, meeting new people, and developing new business contacts, and it all happens online. The networking takes place in the clouds over the Internet and allows people from halfway around the world to be at the same place at the same time.

For example, most people have been exposed to Facebook or Twitter in some way or other. This type of networking brings businesses and consumers together in a way that allows for timely, nearly instant responses and reactions that in the past would have taken days.

The world of today is about the fast flow of information one can put out and receive, and how quickly that can be accomplished and using social medias to network affords this opportunity for businesses big or small.

Everyone knows and recognizes the big brand names like Pepsi, Virgin, or L’Oreal for a number of reasons but the most apparent is that we see them all the time in magazines, billboards, commercials… anywhere they can attach their logo. Why? How? Extremely large budgets. This is not something most small businesses have. Therefore, they have to think smarter – not harder.

This is where the social networks come into play. The main reason is that it is essentially virtually free exposure.

The 2011 Social Media Marketing Industry Report, now in its third year of publication, surveyed more than 3,300 business marketers, of which nearly half were of the category of self-employed or small business. The results showed that during the three years of the report’s existence, using social medias for marketing purposes has gone from a niche idea to ‘we need to get on the bus’ to ‘this is the only marketing one needs.’ Now if I may backtrack slightly, one must understand that the variety of small businesses out there range from freight to personal care to international funding groups, so there’s quite a distance from A to Z. This in turn provides a way for the small businesses not only to generate exposure for their brand but to also stand out to a defined consumer base.

What social media networking and marketing has allowed small businesses to do is to put them out into the market with the “Big Boys” and be competitive on an equal playing field and succeed sometimes simply by tweeting something to the effect of, ‘hey, we are at First and Main…See you there.’

Another key factor to the success of this type of marketing and networking is the amount of time (quality time) spent cultivating an online presence, which can markedly improve brand awareness and organic ranking results. The 2011 Social Media Marketing Industry Report states that 58% of marketers are using social media for six hours or more each week and that an experienced social media user (three years or more of experience) spends upwards of ten hours devoted to social media marketing.

The same report goes on to note that those who spent at a minimum of six hours per week working the social media scene saw double the amount leads versus those who spend five hours or less. While certainly there are circumstances under which less time spent may concede equal or better results, nevertheless a commitment of six hours per week produces far better results.

The main and most important goals of social media networking is to increase the businesses exposure, more importantly increase brand awareness, and also increase web traffic and generate more (high quality) leads and conversions. The benefit of social networking is that it can allow small businesses to carve themselves out a piece of the proverbial action where they may not have been able to do so via traditional marketing methods. This is why it is worth the effort to invest in social media marketing, however small or large the effort one puts forth.

In fact, nearly two out of every three marketers surveyed from the 2011 Report indicated an increase in their search engine placement from their time spent on social marketing, which in this internet world is where all businesses what to be… first page of the search engines, top of the food chain.